It's Not Just Paper; It's an Experience
When a client opens a branded notebook, the first thing they feel is the cover. The second thing they notice—often subconsciously—is the paper quality. The difference between 80gsm and 100gsm paper can determine whether your gift ends up on a desk or in a drawer.
Understanding GSM
GSM stands for Grams per Square Meter. It measures the density of the paper.
- 80gsm: The standard for office copiers and budget notebooks. It's functional and lightweight. However, using a fountain pen or a heavy rollerball on 80gsm often leads to "ghosting" (seeing the writing on the other side) or bleed-through.
- 100gsm: The sweet spot for premium corporate notebooks. It feels substantial, smooth, and opaque. It handles fountain pen ink beautifully with minimal ghosting.
Why We Recommend 100gsm for B2B
- Perceived Value: Thicker paper feels expensive. It signals that you didn't cut corners.
- Versatility: Your clients use different pens. 100gsm accommodates everything from ballpoints to markers.
- Durability: It withstands erasing and page-turning better than lighter stocks.
The Cost Implication
Upgrading from 80gsm to 100gsm typically adds about 10-15% to the unit cost of a custom notebook. However, the increase in perceived value is often over 50%.
Summary
For mass giveaways at a trade show, 80gsm is acceptable. For employee onboarding kits or client appreciation gifts, always opt for 100gsm.
Interested in how we turn raw paper into these premium notebooks? Read about The Production Journey.
Planning a Custom Notebook Project?
Check our detailed supplier capabilities guide to see what's feasible for your budget and timeline.